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There can be a few more similar products
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hilarydoris
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PostPosted: 26 Feb 2019 09:10:50    Post subject:  There can be a few more similar products
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Apple throughout
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their years of investigation and experience has created a state in our mind of ultimate high-class and comfortability in making use of their products. There can be a few more similar products of others based on Apple iPhone and could be superior to that, but the identity of iPhone gives it the side over others- regardless of the price tag can be. This edge is that Brand Equity.

While building a brand development
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strategy name plays a huge role. A good name along with style can add positives to somewhat of a product's success. It is the most difficult task to start with. Simplicity is the primary step. The name need to be easy to pronounce, recognize please remember. Moreover, it should suggest something around the product's benefits and benefits.

Names like Google, Nike, Squidoo, Apple, KFC etc. are one of the most established
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brands all over the entire world. Interesting fact about those names is that they're easily translatable in different languages everywhere. Hence the meaning of the particular word should not really be something which indicates bad, wrong or bad.

Again the name need to be extendable to cover up
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multiple product lines. For instance, Amazon. com started its business with bookselling and after this has been extended for you to multiple product categories.

One time chosen, the brand name must also be protected. Means most often brand names were eventually confusing with the product category and people cannot separate the brand identity from
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the product category.
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Adv


PostPosted: 26 Feb 2019 09:10:50    Post subject: Adv




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